Pride Campaign
 #MyHUBMyPride

For HUB Footwear, I contributed to the creative concept and storytelling behind  the #MyHUBMyPride. A Pride campaign built around real voices, lived experiences and the idea that everyone walks their own path.
 

We wanted to move beyond rainbow-washing and create something rooted in the queer community. A space for people to share what Pride means to them, in their own words and through their own experiences.

I helped develop the creative concept and wrote campaign copy that balanced warmth, playfulness and authenticity.
 

These stories came together in a proudly queer newspaper, published online and distributed in print across the Netherlands and Germany.

celebration of different identities, perspectives and the many ways Pride can be lived and expressed.
 

No empty slogans. No filters. Just real people telling their stories on their own terms.