Pride Campaign
 #MyHUBMyPride

For HUB Footwear, I helped shape #MyHUBMyPride — a Pride campaign built on real voices and lived experiences. We didn’t want rainbow-washing, but rooted storytelling: queer people sharing how they walk through the world in their own shoes.

We did this by giving queer voices the space to share what pride means when it’s personal. I helped build the concept and wrote campaign copy that was warm, playful, and rooted in real community stories.
 

No slogans. No filters. Just people walking their truth — from the ground up. That’s the energy I bring to every campaign: bold, human, and built to connect.

"Their stories came together in a proudly Queer newspaper that was shared online and in physical shape through-out The Netherlands & Germany, celebrating every voice."